Our story

The company Soven, from Selnica ob Dravi is eco-friendly family manufacturing company. Its work since 1996 and is registered for processing unwashed and washed sheep’s wool in line with the European regulation in this area and the basic European guidelines.
Years ago, when in Slovenia nobody know and talk about circular economy, the company Soven starting to plan production in the way to qualify this conditions.

Sheep wool in the true sense of the word is not waste, but it can be. Wool is an animal by-product intended for further processing. However, if the breeders discard the cut and unwashed wool into the forest, into the karst cave, into the ditch or even burned it, sheep’s wool is a waste that burdens the environment.
At Soven we have taken a strategic and organized approach to processing sheep wool. The basic input material (unwashed sheep wool) is purchased from breeders in the field, or the breeders bring it for purchase at a company in Selnica ob Dravi.

At least 70% of the produced wool is bought from Slovenian breeders annually, but more could be bought, but some breeders do not want to deal with it. By selling wool, breeders earn some money, while preventing environmental pollution. Some countries around the world either grant paid buyers a buy-in concession or have wool growers pay the same as for the disposal of other waste. In Slovenia, this is a complete burden on wool processors, which is not a lucrative business. Nevertheless, Soven manages this activity with great enthusiasm and replaces the redemption funds with the added value of other products.
For Soven, it was not only a challenge to process shorn wool, but also from inferior quantities of wool, which used to be a waste product in the production of typical woolen products such as woolen bedding, woolen yarn, to make a still useful product for construction or agriculture.

Guides and guidelines in developing and recognizing a business

• Quality management means: Developing, designing, manufacturing and servicing a quality product.
• The product must be economical, usable and must satisfy the consumer.
• A quality product cannot be achieved through control, a quality product must already be made.
• The quality of the product must not be left to chance, the quality must be the result of the efforts of all employees.

And also about the company and us employees

• We have the knowledge, courage and confidence of our customers and suppliers.
• When we sell around the world, we see that there is no reason to be shy and self-conscious.
• We do what we love to do.
• At Soven, we have a strategy and scenario ahead.

The vision of company Soven

The brand SOVEN – S Slovenian O sheep’s V wool E eco-friendly N natural is one of the most recognizable brands in the field of NATURAL WOOL in Slovenia with a leading market share in the region and with the assessment that these are high quality woolen products.

Soven’s vision is to produce high quality wool products for human health and good relationship with nature. Soven will continue to strive for a circular management of local Slovenian materials and the production of only 100% natural products.

Soven products improve the quality of life, as natural insulation for houses, or as bed and home products.